Work With Real Business Plan Experts



Meet Paul Morgan

Business Plan Writer Paul Morgan is the founder and President. He is the senior writer and a financial forecasting expert. Paul is the person you will work with. He’ll challenge your assumptions, make you think differently about your business and make the whole process enlightening and enjoyable. Lean on him; as he’s got lots of experience and knowledge and loves to share it.

He started his entrepreneurial journey in 1990 when he founded Morgan, Ross and Associates Ltd. a business consulting firm. He then went on to open 2 restaurants and a clothing store. After he sold those three businesses in 2002, he concentrated on business planning as well as consulting and that is what he does to this day.

He has worked all over the world – for large corporations and small ma and pa businesses and helped them operate more profitably.  It is this love of helping others that endears him to his clients.


Meet Susan Morgan

I am what people refer to as “the better half”.  Paul and I have been married for 40 years and together we have raised 3 children – all entrepreneurs in their own rights – and we are the proud grandparents of four gorgeous children.

Paul and I have had quite the entrepreneurial journey together for the past almost 30 years. My life has never been boring. I guess I can be honest with myself now and say that I thrive on being busy and not following too much of a routine or working for other people. I was never able to stay in the corporate world for any length of time. I tried it on several occasions. I am a graduate of the University of Guelph with an Honours Bachelor of Commerce, and a graduate from Niagara College in Office Administration; so a lack of education never held me back.

I started my entrepreneurial journey working as a piano teacher when I was 15 years old and did that even in adulthood. Shortly after delivering our 3rd child, I hopped on the entrepreneurial train full-time. I opened a clothing store in Muskoka called “Cottage T’s”. I not only sold t-shirts, sweatshirts and other unique comfortable cottage-wear; but also, I ran a wholesale embroidery and silk screening business.

At Plan2Profit I am the worker behind the business. I conduct research, write plans and format the plans for all our customers. I also edit and format our eBooks and write blog posts. Plan2Profit has built up an extraordinary and unique library of business plans since it opened over ten years ago; so I have been busy. The diverse businesses that people want to open are reflected in the numerous plans we have written.

I love to learn. However, the more I learn, the more I realize there is so much that I do not know. If there is anything that you would like us to write about, please let me know, and I’ll put in the work to figure it out; because it will give me the opportunity to break more new ground.

One of the things I write is a weekly summary of the podcasts – The Daily Grind Podcast – that my son Colin generates 5 days a week.


Meet Colin Morgan

Colin is the Vice President responsible for marketing our businesses and is a digital marketing expert. He can teach you how to price your product or service and how to market to your target audience using a social media integration strategy.

As well, he has a daily podcast aimed at early stage entrepreneurs – The Daily Grind Podcast.

We Will Get You Funded.


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Call 1-844-752-6776 For A Quote