“Marketing is the cornerstone for every successful business. “Nothing happens in business until someone sells something to someone else.”

Ep #56:  Noah Kagan, Founder of The Sumo Group

Ep #57:  Tom Schwab, Founder of Interview Valet

Ep #58:  Finding Your Dream Job with Nissar Ahamed

Ep #59:  Curiosity & Culture with Barry Glassman

Ep #60:  Influencer Marketing with Victor Ricci

The Daily Grind Business Podcast interviews successful business owners and people in hopes to inspire the next great entrepreneur.

Welcome to Week 12 of The Daily Grind Business Podcast Weekly Summaries. Each week the interviewees impart their wisdom by sharing their experiences. Learn from them. To connect with them and to receive some free information please click on the links below.

There is a common thread with all successful entrepreneurs and that is the importance of investing in both your business and personal growth. So each week we also share with you titles of books that either these entrepreneurs have written or suggested that you read.

 

Week 12

1. Noah Kagan is a serial entrepreneur, author, podcaster, internet marketer, business expert, and taco lover. He was employee #30 on Facebook and #4 at Mint. He’s the founder of Sumo and AppSumo. Essentially, he builds tools that help small businesses grow.


2. Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps small business owners, entrepreneurs and soloprenuers get featured on leading podcasts their prospects are already listening to. Then he shows them how to turn listeners into customers.


3. Nissar Ahamed is the Founder and Managing Editor of an online publication called com, where they focus on career advice for job seekers and freelancers.

His publication, CareerMetis.com has a community focused approach to career discussion and has earnt Nissar great respect amongst his peers. His decision to establish CareerMetis.com, was motivated by a desire to share his experience in the recruitment industry with others.


4. Barry Glassman founded Glassman Wealth Services back in 2009 and has grown the firm to manage over $1 billion for families and entrepreneurs. You may have seen him on CNBC as he sits on their digital advisory board; and he has been recognized with top advisor awards by just about every respected financial publication, including Barron’s, Financial Times and Investment News.

But what drives him is different than most financial leaders, believing that the culture at his firm can affect the outcomes of his clients’ goals. In his spare time, he’s a frustrated color-blind photographer (www.barryglassman.net), specializing in travel and sports photography.”


5. Victor Ricci is the founder of Trend Pie. A marketing company that specializes in Influence Marketing. At 22 years old he has around 5 years of experience in social media and digital Ricci has always loved the Internet and creating things. As a teenager, he experimented in different areas of technology and business to find what he was passionate about. During this process, he started a half dozen web companies before founding Trend Pie in his college dorm room.

He started taking social media more seriously when his Vine account, @QuickLifeHacks, amassed over 1,400,000 followers. He was a social media personality for years so he understands the industry from both aspects. Ricci graduated from Seton Hall University with a degree in Marketing.


Three of these entrepreneurs carved a unique and different niche in the marketing world.

A couple of entrepreneurs were taught to go ahead and find a secure career. Put your time in, get a pension and everything will be taken care of. These entrepreneurs did work in what the masses would consider a “great job” but they were not happy.

 

“I kept getting fired so this is how I got into entrepreneurship. I started this business to solve two problems. I wanted software and I didn’t want to pay full price for it. I wanted to find a career that would make me stay. I wanted to be my own boss that I couldn’t do in any individual company. I quit my job after making about $2,000 outside my job. I believe that you have to find out if your business idea has legs and then from there flush it out– test the market. by Noah Kagan

“It’s hard to be in business if you do not have a network around you. I recommend going to find a Facebook group that is set up for people who want to start a business and start helping them out with advice. Offer your service for free and then just start to get busy.” by Noah Kagan


“Your Problem is actually 20% of the problem. The real problem is your attitude towards that problem.” by Noah Kagan

 

“Marketing for me is just starting a conversation with someone that could be an ideal customer. If you can get your blogs on guest’s blogs like Huffington Post, New York Times, etc. wherever your ideal customers are, then you are borrowing that audience so they get to know who you are and to start to trust you.” by Tom Schwab

“Podcast Interview marketing will be similar to what email marketing or social media marketing was.” by Tom Schwab


“I learned something very valuable when I served in the Navy. You have to be smart enough to know the right answer when told.” by Tom Schwab

 

“Focus on skill building and gaining experience. Different experiences will lead you to great things.” by Nissar Ahamed

“Empower yourself so if and when you get in the position that you might leave your present job to go out on your own you will be ready.” by Nissar Ahamed


“If you don’t buy into your mentors philosophies and their values then you will be frustrated most of your career.” by Barry Glassman

“I gave up my brokerage firm in 2009 and became a fiduciary. It was a learning curve. When I started out I would pick up the phone and start calling potential clients from 9-4 and then from 6-9 to introduce myself and my independent services to them. It took a long time before someone said Yes. Then I had my Forest Gump Moment. In 1996 there was a snow storm so no other brokerages were open. So I phoned that week and that is when I started my client base. I made more clients that week than the previous 2 years combined.”by Barry Glassman

“When you do it right and for the right reasons everything that you do should come back to your mission statement. Our mission statement is to enrich our client’s lives.” by Barry Glassman


“Gary Vanderchuk feels that you should put out a whole bunch of content and eventually it will pay off. I believe in this philosophy to a point. – Putting out poor content can negatively affect your company and hurt your image down the road. My advice is to definitely put out as much content as you can but to a standard that will make you proud of what you posted. Balance your content with good content.” by Victor Ricci

“When I started Trend Pie – I messed up more times than I can count. But I had an amazing support system. My mentor guided me through the pitfalls of being an entrepreneur in the early stages. I wasn’t keeping any records of our campaigns. I had no analytics set up to view the results of the campaign, no invoices or logs of campaigns, and this is how I was running the business for 2 months. I was more concerned about executing the campaign and making sure it was successful rather than any preparation pre or post campaign.” by Victor Ricci

“Building your network is so important.” by Victor Ricci

 

FREE RESOURCES:

FREE Click Funnels Account

To connect with Noah Kaban visit his Websites: Appsumo.com – social media tool; Sumo.com, – tools to automate your site growth; Briefcasehq.com – dozens of software tools to help you create, grow and scale your business; Kingsumo.com to help you grow your email list.

To Learn The 9 Secrets to Getting Booked on Your First Podcast by Tom Schwab

To Receive Get The Ultimate Podcast Guest Interview Checklist by Tom Schwab

To Receive a Free Copy of his Book: Podacast Guest Profits, Grow Your Business with a Targeted

Interview Strategy by Tom Schwab

To connect with Tom Schwab visit his Website.

To connect with Nissar Ahamed visit his Website or email him: nissar@careermetis.com

To connect with Barry Glassman’s visit his Website and to see his breathtaking landscape photography visit this Website.

To connect with Victor Ricci visit his Website or Twitter: @victorjricci and/or Email: victor@trendpie.com

A Free Webinar Course to help you Create a Successful Business Plan Without Wasting Valuable Time And Money From Paul Morgan

Free Resources in Week 1

Free Resources in Week 2

Free Resources in Week 3

Free Resources in Week 4

Free Resources in Week 5

Free Resources in Week 6

Free Resources in Week 7

Free Resources in Week 8

Free Resources in Week 9

Free Resources in Week 10

Free Resources in Week 11

SUGGESTED READING:

Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy by Tom Schwab

Upside-Down Selling by Ian Altman

Same Side Selling by Ian Altman

There are suggested readings from: Week 1, Week 2, Week 3, and Week 4 , Week 5 and Week 6, Week 7 , Week 8 , Week 9 and Week 10 and Week 11.